Nowadays, there are many kinds of conferences, but how to send a satisfactory conference present to the participants is also a growing headache for the conference organizers. We advocate that conference present’s choice should be “different” from meeting to meeting and from person to person, not uniform, let alone consistent for several years. Gifts are chosen to add luster to the meeting; If the election is not good, it will not only fail to meet the original intention of the organizer, but even make the participants unhappy. So, how should conference present choose? Conference present should comprehensively consider three factors: the role orientation of the conference organizer, the content of the conference and the recipients of conference present.From the demand side, 10×10 trade show booth More in line with the psychological expectations of consumers, willing to pay for the things they like. https://quickshowdisplay.com/
First, choose conference present to consider the organizer.
Different conference organizers will make different choices for conference present. Because conference present not only carries its own commodity value, but also plays the role of spreading the organizers’ values, image and brand promotion. The organizers of the conference can be roughly divided into the following categories:
1. Government agencies
Most of the meetings sponsored by government agencies are meetings with high specifications and grades. Because of the special status of the organizer, conference present should also choose gifts with high quality and taste, so as to meet the special status of the organizer. In addition, the choice of conference present should be able to highlight regional or industry characteristics. For example, Suzhou embroidery products can be selected as conference present for the conference hosted by Suzhou Municipal Government; The meeting sponsored by the Ministry of Land and Resources can choose representative ore quality samples to make gifts.
2. Production enterprises
Most meetings hosted by enterprises are mainly business meetings. Conference present is also an important medium to convey corporate image and values and spread corporate brands. Conference present should generally focus on customization. In the past, many enterprises used the simple method of printing the company’s LOGO and conference name on gifts. As everyone knows, what conference present sends is far more important than what he prints. For an enterprise, the conference present it chooses should be related to the industry it is in and the products it produces, highlighting its advantages, characteristics, brand and concept. For example, furniture manufacturers can press the leftover wood scraps into beautifully designed and ingenious photo frames, and the corporate LOGO is also made by pressing, which not only has a three-dimensional sense but also does not destroy the overall aesthetic feeling of gifts, and can also engrave a word full of warmth in a proper position, reflecting the environmental awareness and caring spirit of enterprises. Another example is a high-tech enterprise. When choosing conference present, it should fully reflect the technical content and innovative consciousness of the gift, and bring an unexpected impact to the recipient with the value of thought, thus leaving a deep impression on him. Of course, no matter what you give, the quality and reliability of the gift is absolutely guaranteed. A conference present with defective quality will often cause the recipient to have infinite reverie about the quality of the organizer’s own products.
3. Trade enterprises
The most important message that trade-oriented enterprises should convey through conference present should be honesty and social responsibility. At present, the gift that can best reflect the sense of corporate social responsibility is to implement the concept of low carbon. When choosing conference present, such enterprises should avoid flashy and slightly shabby extremes, choose gifts with generous appearance and certain practicality, and at the same time, pay attention to the relevance of the selected gifts to the business of the organizers.
4. Service enterprises
Service-oriented enterprises are a special kind of enterprises. Compared with tangible products, service has no specific image and quantitative standard, so how can participants feel the service level of enterprises through conference present? We can use the feelings that conference present brought to the donee to remind him of the feelings that the service of the enterprise will bring to him through emotional grafting and transfer. Conference present’s choice focuses on the feeling of intimacy, thoughtfulness and respect. Gifts should be practical and customized.
5. Social organizations (societies, associations)
Academic groups with various societies and associations as the mainstay should pay attention to conveying authority and cohesion when choosing conference present.
Second, the “different” ceremony is different
At this time, the buyers in conference present must have a good idea of what gift is suitable. We might as well make a simple analysis and application for several common meeting types.
1. How to choose conference present for celebration meetings and commendation meetings with commemoration as the main purpose?
The best criteria for gift selection: the commemorative significance of gifts should be considered, and gifts should have commemorative value and collection value. Long storage time, suitable for display on desk or wall, with certain ornamental value or use value, and preferably with certain symbolic and related significance. You can choose a symbolic trophy or podium, which is symbolic and suitable for handicrafts on the table, such as carbon carving ornaments and gold foil paintings with the function of adsorbing indoor formaldehyde.
2. How to choose conference present for meetings aimed at training and exchange?
Such meetings include seminars and training courses of a training nature. The main criteria are practical value, long use time and meeting participants’ liking. Office gifts, writing gifts and stationery are practical, and have both commemorative and promotional significance, so they are the first choice for conference present.
3. How to choose conference present for the year-end meeting.
The best standard of gift selection: it has certain value and is suitable for families and individuals, preferably a durable gift that families and individuals need but don’t have. For example, family medicine cabinet, air humidifier (suitable for northern winter), electronic sphygmomanometer, healthy weight scale, etc.
4. Meeting for important customers of the company
When choosing conference present, we should consider the value, commemorative significance and publicity effect of the gift. For such meetings, you can choose high-end brand gifts, commemorative cultural gifts, and for foreign affairs meetings, you can choose gifts with China characteristics, such as silk brocade. The characteristics of conference present are: small size, light weight, easy to carry, practical, distinctive, and integrated with corporate culture.
5 to welfare, holiday condolences as the main purpose of the meeting.
In this kind of meeting, the practicality of gifts is the primary consideration, and it is best to have durable gifts suitable for families and individuals. High-grade health home textile gifts are the first choice for welfare products, and four-piece suits on old coarse cloth beds, hand-woven bedding and health pillows are all good choices. There are also health-care meridian instruments and electronic sphygmomanometer suitable for the whole family, which are also good choices for conference present.
Third, the recipient should be considered when choosing conference present.
The professional background and living habits of the participants also determine the orientation of gifts. As a gift, its value can only be reflected if it is recognized and loved by the recipient. From the donor’s point of view, perhaps the purchased gifts have been carefully selected, covering various advantages such as exquisite, intimate and practical, but as long as the recipient does not agree, it can be judged that the gift selection is a failure.
Before purchasing in conference present, you must do your homework, analyze the composition of the participants in detail, and “do what you like” to maximize the value of the gifts.
Fourth, matters needing attention in choosing conference present
1. Attract the attention of the donee with distinctive features.
At present, the government and enterprises have taken actions to advocate “low-carbon conference”. As the organizer of the conference, if conference present, which conforms to the concept of low-carbon environmental protection, can be selected, it not only embodies the environmental protection concept of the enterprise, but also can be favored by the recipients.
2. Emphasize the actual use function and cost performance of the gift, and it is more important to be aggressive when it is eye-catching.
Gifts are not only emotional communication, but also the embodiment of the company’s image and values. In addition to some special commemorative customized gifts, more users began to consider the actual use value and cost performance of gifts; The conceptual difference here lies in that the issuing unit of the gift has more realistically considered its own image and brand communication, and strengthened the attention to the recipient’s sense of gift identity, hoping that the gift can be used in daily life, rather than being shelved after receiving it.
Step 3 pay attention to details
Since the gift embodies the company’s image and values, the choice, packaging and distribution methods of the gift are also marked with the company’s mark. Whether it is considered for the audience and whether it pays attention to the details other than the gift needs to attract the attention of the gift user in the procurement process. To illustrate with a few small examples, if conference present gives a foreign guest, it is necessary to consider whether the size and weight of the gift are easy to carry; Avoid taboos in varieties, colors, patterns, shapes, numbers and packaging; It is forbidden to send cash, negotiable securities, natural jewelry, precious jewelry, medicines, nutriments and articles involving state secrets and commercial secrets; For foreign guests, we should consider the cultural differences of gifts and the taboo of packaging color; For larger gifts, we should also consider whether to provide guests with portable gift bags and so on.
V. Suggestions on purchasing conference present.
First of all, according to experience, there are three types of gifts that are not suitable as conference present.
First, those with large volume and heavy weight are not sent. This kind of product is inconvenient to carry and heavy, which virtually turns the gift into a “burden” for the guests.
Second, those with low sense of value will not be sent. If the gifts given to the guests feel like roadside goods with rough quality and cheap price, such gifts will not only fail to meet the original intention of the conference organizers, but even make the participants unhappy and feel neglected.
Third, the quality is not easy to control. For example, it is best not to choose some fragile and easily deteriorated products. Because the number of gifts distributed at the meeting is large and there are many people, it is inevitable that there will be some bumps. If we choose a kind of gift such as porcelain, the outer packaging may be intact, and when the participants open it, it will be unrecognizable. This is definitely not what the giver wants to see.
Therefore, we suggest that the following three points should be followed when choosing conference present.
One is to choose a small gift. It can be conveniently put into the suitcase and will not be a burden to the delegates.
The second is to choose products with strong sense of value. Strong sense of value can be divided into two categories. One is the products that were popular at that time, such as digital products, and the retail price in the market was very high, which made people feel very polite; The other is conventional products, but the quality is very good, such as cups, computer bags, etc. Although common, choosing brands or high-quality products can also achieve the effect of satisfying the recipients.
The third is to choose gifts with controllable quality. Even after long-distance transportation, it can ensure good appearance and unchanged internal functions.
As more and more products enter the business gifts market, conference present will have more and more choices. But no matter how many varieties there are in conference present, the principle of gift selection is basically unchanged. It is hoped that the above analysis and experience will be helpful to the purchasers in conference present, so that the procurement in conference present will no longer be difficult.