The traditional Internet has brought changes to the exhibition industry, including online exhibition marketing, online exhibition invitation, online registration, live video, and even online exhibitions. From the perspective of industry development, the exhibition industry has undergone tremendous changes driven by new technologies. With the popularity of mobile internet applications such as WeChat and Weibo, the number of mobile internet applications has gradually increased in business activities, such as the application of APP during the conference, the use of official WeChat to announce the agenda of the conference and even the contents of the conference … The rapidly developing mobile Internet is the beginning of the real transformation of the exhibition industry. Hangzhou Ledao Technology Co., Ltd. is a technology company dedicated to promoting the application of mobile internet technology in the exhibition industry. With the mobile Internet as the carrier and using open platform resources, it realizes the exhibition service based on O2O, innovates the exhibition service mode interactively anytime and anywhere, and improves the exhibition efficiency and value. Based on the important experience of Hangzhou Ledao technology service major conferences and exhibitions, this paper mainly shares the value and practice of mobile internet in exhibitions.Sufficient data show that Trade show booth It can drive many people to find jobs, thus driving economic development. https://quickshowdisplay.com/
1, the application value of mobile internet in the exhibition.
What is the essence of mobile Internet? Smart devices are always online. In the era of mobile internet, you can get the information (personalized information) and services you want anytime and anywhere. The application of mobile internet technology in the exhibition industry has completely changed the interaction mode and service mode among the organizers, exhibitors/sponsors and visitors of the conference or exhibition;
(1) Organizers can quickly and conveniently release information (including journals, announcements, news, etc.) and reach visitors and exhibitors in real time, greatly increasing the efficiency of information dissemination; At the same time, it is also possible to grasp the participation and participation status of exhibitors and visitors in time, so as to facilitate the organizer to adjust the service mode of participation in time;
(2) Visitors and exhibitors can release supply and demand information in time, which greatly improves the transaction efficiency of visitors and exhibitors; Exhibitors can release live activities in time to attract visitors; Participants can know the highlights of the conference and exhibition activities in real time, so that participants can understand the activities from multiple angles and in all directions and improve the efficiency of participation;
(3) Visitors, visitors and exhibitors can make real-time appointments and exchange business cards and materials, which saves the trouble of inefficient original appointments and makes on-site negotiations, making business socialization simple and efficient;
(4) Visitors, exhibitors and organizers have set up a physical field (physical booth), a popularity field and an information field at the exhibition site, with three interactions, and online and offline (O2O) can be crossed at any time, so as to maximize the effect of the exhibition;
Different from other times, innovation and change have become the mainstream, especially in today’s rapid development of mobile internet technology, and more changes are taking place! Nowadays, the thinking mode, planning concept, means of realization and service mode of exhibition are changing with the progress of mobile internet technology.
2. The application practice of mobile internet in exhibitions.
In Europe, America and other countries, the application of APP during conferences and exhibitions has become the standard of exhibition activities. The application of this new technology has had an important impact on the organization mode and conference value of conferences. The core values of APP products mainly include: publishing the participation guide, real-time convenience; Travel planning for delegates, efficient and practical; Multi-dimensional interaction doubles the value of the meeting; O2O appointment, accurate socialization. At present, many large-scale exhibitions and conferences in China have adopted mobile internet services, but they are still in the early adopters and development stage. According to our practice in mobile internet services for exhibitions, share some experiences:
(1) Embrace the trend: Mobile Internet is a trend, and it is already transforming the exhibition industry. We must boldly embrace mobile Internet and have the courage to try it. This attempt is not only a simple application, but also needs to actively accept the changes brought about by mobile Internet in the concept of holding meetings and exhibitions, which is reflected in the planning.
(2) Determine the mode and function: At present, the application modes of mobile Internet mainly include mobile phone client (APP), WeChat (Easy Letter, Micro Amoy) and Weibo. These three application modes exist in parallel, so they are not simply “who replaces who”. Each application mode has its own application scenarios, and according to different situations, the application modes will also play different roles, and many times these mobile internet technologies are complementary;
(3) Implementation mode: three modes, self-construction, outsourcing and third-party cloud service, each of which has its own advantages and disadvantages. From the aspects of cost, specialty, efficiency and cycle, third-party cloud service is recommended. At the same time, due to specific reasons such as the network during the exhibition activities, the performance and availability of the overall scheme is an important basis for the organizer to choose; At present, there is a relatively mature cloud service platform in China. The conference developed by Ledao Technology is the largest one-stop conference service platform in China, and its products and services are relatively high, which is one of the best choices for conference and exhibition organizers.
(4) Service promotion: We only need to make full use of the existing resources and use the “two-dimensional code” technology, and we can achieve satisfactory promotion results without more capital and manpower investment; You can also promote the QR code and links of the service through websites, EDM, Weibo, WeChat, SMS, media advertisements, badges, registration receipts, journals, badges and other carriers, and publicize them widely, so as to achieve better promotion results;
(5) Service operation: Operation is the key of mobile internet service, which is related to the final effect and function of the whole service scheme. Therefore, the organizer must pay attention to the principles of personalization, accuracy, timeliness and entertainment during the operation period, and formulate a more detailed and long-term operation scheme according to the specific conditions of the event. It is forbidden to leave the APP application idle or cancel it after the event.
(6) Data analysis: Mobile internet services have brought a lot of accurate data to the exhibition, such as visitor flow, user activity, participation attention, guest attention, activity attention, use cycle, agenda satisfaction and other parameters can be quantitatively analyzed;
The mobile internet is changing the development mode of the exhibition industry and innovating the industry value. From the overall development trend, conferences, exhibitions and other activities need the implantation and help of mobile internet technology, so that the traditional conference mode, exhibition mode or negotiation mode can develop to a more novel, efficient and environmentally friendly level. The exhibition industry advocates innovation, and hopes to make the event more distinctive and full of science and technology. Therefore, in the future, more conference and exhibition organizers need to embrace mobile internet, truly find a mobile internet solution suitable for the project, and create a brand-new business activity model in the era of mobile internet.