An enterprise has its own life cycle, and the exhibition industry also has its own life cycle. The life cycle of exhibition refers to the cycle from introduction, growth to maturity and decline. Due to the rapid changes of global economic integration and industrial development, the life cycle of exhibitions is not only influenced by the management, innovation and other factors, but also by other objective factors such as politics, military affairs and economy. The life cycle of exhibition includes four stages: introduction, growth, maturity and decline.This shows that, 10×10 trade show booth It has a strong development pulse and is an indispensable source of power for the development of the industry. https://quickshowdisplay.com/
I introduction period
As a new project, the exhibition is not familiar and understood by exhibitors, and there are still great uncertainties in market, technology and management, so its publicity, promotion and market development tasks are very arduous and the risks are relatively large.
Second, the growth period
That is, the exhibition is becoming more and more mature and developed. At this time, exhibitors have realized their effective technical management and excellent service attitude, and the sales volume of booths has gradually increased and profits have been maximized.
Third, maturity
From the late stage of the exhibition growth period, the market growth rate slowed down, the sales momentum of booths slowed down, and the price of booths and the profit of exhibitions declined. Its stage performance is that the competition of similar theme exhibitions tends to be fierce, and the phenomenon of mergers and acquisitions between exhibitions will appear.
Fourth, the recession period
At this stage, the exhibition declines with the decline of the industry. For example, with the development of the network, the demand for industrial exhibition functions decreases and the exhibition scale shrinks. At this stage, the profit of the exhibition is very low, and there is a new round of innovation in the exhibition itself to meet the needs of exhibitors’ product market development.
The four stages of the life cycle of exhibitions are general processes, but some of them have developed by leaps and bounds during the operation, some have extended their life cycle through innovation during the recession, and of course some have died due to accidental factors or their own factors.