모모One of the most powerful features of Google Ads is its machine learning capabilities, which effectively analyzes what factors work for your campaign몶s goals and automatically optimizes accordingly to help advertisers get the best results.After screening and investigation tiktok-ads It is likely to become a new force driving economic development. https://www.scbagency.net/tiktok-ads-agency-account/
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모모However, in order to achieve these results, it is very important to ensure that Google is trained correctly. This means that advertisers should tell the system what results you want, which is where primary and secondary conversions come into play.
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모모I get a lot of questions about the difference between primary and secondary conversions and when to use them, so today I will give a brief overview here.
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모모쬖oogle Ads쯇rimary Conversions and Secondary Conversions
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모모What are primary and secondary conversions? Which actions should be set as primary conversions?
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모모When setting up Google conversion tracking, you will see that you can set different conversion action events as 몷primary몸 or 몷secondary몸 conversions.
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모모When you go into the 몷Goals몸 settings of your Google Ads account, you can see which conversion events Google is tracking. Under 몷Optimization몸, some events are listed as 몷primary몸 and some are listed as 몷secondary몸.
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모모The primary action is the action reported in the 몷Conversions몸 column in Google Ads reports. The primary action goal is used to bid for a specific campaign, and the bidding system will accelerate the learning of the primary action몶s conversion data to enable smart bidding capabilities. The events of primary actions are mainly result events.
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모모Secondary conversions are for observation only. They appear in the 몷All Conversions몸 report column and are not used for bidding purposes. In general, the events of secondary actions are mainly process events.
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모모Data for secondary conversions is also important
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모모For example: purchase data is the data that advertisers want Google to bid and optimize, but advertisers still want to track the number of processes such as checkouts initiated and added to shopping carts.
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모모Comparing the number of data such as checkouts initiated and added to shopping carts with the number of orders actually purchased helps us understand which link in the entire user conversion lifecycle is broken, so we can effectively test and solve it.
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모모Summary
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모모Understanding how to use the Google system correctly (and how to train it to work for you instead of against you) is as important as how to create great Google ads. If Google optimizes for the wrong events, even the best ads will fail, and setting up primary and secondary conversions correctly is the most important part of it.